Before offering your product or service to the market, you should study your competitors and make sure that you can occupy a niche and your product will be in demand. For this, a marketing analysis is carried out. To sell successfully, you need to have a clear idea of who you are selling to, with whom you are competing and what your differences are from competitors.

We conduct marketing analysis according to the following scheme:

  • Analyze the properties of the consumer of your product or service;
  • Determine the circle of potential buyers and predict the behavior of consumers;
  • Analyze the market and your share on it and predict the market trends;
  • Analyze competitors and their market share;
  • Identify your advantages over competitors, determine brand loyalty;
  • Determine your weaknesses;
  • Test prices and look for the best price for your product or service.

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